Only in Santa FeThursday, November 12
Meow Wolf will roll its refrigerator portal down the 2027 Rose Parade route
The Today in Santa Fe team
If you've ever stepped through Meow Wolf's refrigerator, you'll know it when you see it. The company that began in Santa Fe will make its Rose Parade debut on New Year's Day in Pasadena. The 55-foot float is titled "Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf."
Meow Wolf's float arrives ahead of two big openings
- 2008Meow Wolf is founded in Santa Fe as an artist collective.
- Jan. 2027The float appears in the Rose Parade in Pasadena.
- Early 2027Meow Wolf's permanent exhibition in Los Angeles is scheduled to open.
- 2028Meow Wolf's New York City exhibition is expected to open.
Source: 96.3 KKOB
The float previews the company's Los Angeles exhibition. It's being built with Artistic Entertainment Services, a longtime Rose Parade float creator.
- Imagery: Glowquarium, Numina and Omega Mart
- Centerpiece: the Bearret, part bear and part ferret
- Fictional treat: Rose Beef, "nature's beefiest flower"
The float and the company, by the numbers
- 55-foot
- float headed to Pasadena
- 210,000+
- flowers in the design, organizers say
- 13 million
- visitors to Meow Wolf installations, the company reports
Source: 96.3 KKOB
KOB says the refrigerator opens onto a glowing underwater scene. The parade will be streamed live on New Year's Day.