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Only in Santa FeThursday, November 12

Meow Wolf will roll its refrigerator portal down the 2027 Rose Parade route

The Today in Santa Fe teamFrom today’s edition · 1 min read · 2 sources

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If you've ever stepped through Meow Wolf's refrigerator, you'll know it when you see it. The company that began in Santa Fe will make its Rose Parade debut on New Year's Day in Pasadena. The 55-foot float is titled "Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf."

Meow Wolf's float arrives ahead of two big openings

  1. 2008Meow Wolf is founded in Santa Fe as an artist collective.
  2. Jan. 2027The float appears in the Rose Parade in Pasadena.
  3. Early 2027Meow Wolf's permanent exhibition in Los Angeles is scheduled to open.
  4. 2028Meow Wolf's New York City exhibition is expected to open.

Source: 96.3 KKOB

The float previews the company's Los Angeles exhibition. It's being built with Artistic Entertainment Services, a longtime Rose Parade float creator.

  • Imagery: Glowquarium, Numina and
  • Centerpiece: the Bearret, part bear and part ferret
  • Fictional treat: Rose Beef, "nature's beefiest flower"

The float and the company, by the numbers

55-foot
float headed to Pasadena
210,000+
flowers in the design, organizers say
13 million
visitors to Meow Wolf installations, the company reports

Source: 96.3 KKOB

KOB says the refrigerator opens onto a glowing underwater scene. The parade will be streamed live on New Year's Day.

Sources: 96.3 KKOB, KOB 4

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